21 B2B Growth Hacks Marketers Can Use to Acquire Customers

In traditional B2B marketing, the usual approach is to identify a specific audience then designing strategies to get to them directly. The idea is to eventually find someone who believes in your product or service enough to push it within the organization. This person is referred to as “The Champion”. Another approach requires B2B growth …

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What Is Customer Lifetime Value (CLV) And How To Calculate It

Customer acquisition is one of the primary objectives of a marketing campaign. SaaS and Ecommerce businesses spend their most of their budgets to stay ahead of their competitors in the race for acquiring new customers. But what is the return generated by every unit invested in a marketing program? This dilemma is one reason why …

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What Is Churn Rate And Revenue Churn And How To Calculate It

Every SaaS and E-commerce business has several indicators that can quickly tell how well the business is performing. Some of these indicators that you might have come across are called Churn Rate and Revenue Churn. Below I’ll explain what Churn Rate and Revenue Churn for SaaS and E-commerce is, how it can impact businesses and …

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27 SaaS Growth Hacking Marketing Techniques

Whether you are bootstrapping your SaaS startup or you are already sustainable, by using some of the best growth hacking techniques, you can increase your recurring revenue and get closer to your yearly goals. Growing a SaaS business is often challenging, hence why not all founders succeed in making their business profitable. In this article, …

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