SaaS Vs PaaS Vs IaaS

In a pivotal scene from the Oscar award winning movie “Creed”, Sylvester Stallone’s iconic character, Rocky Balboa, finally agrees to train Adonis Creed. Rocky writes Adonis’ training program on a piece of paper. Adonis pulls out his smartphone and takes a picture of the training program and returns the paper to Rocky. Befuddled, Rocky asks, …

Continue reading

21 B2B Growth Hacks Marketers Can Use to Acquire Customers

In traditional B2B marketing, the usual approach is to identify a specific audience then designing strategies to get to them directly. The idea is to eventually find someone who believes in your product or service enough to push it within the organization. This person is referred to as “The Champion”. Another approach requires B2B growth …

Continue reading

What Is Customer Lifetime Value (CLV) And How To Calculate It

Customer acquisition is one of the primary objectives of a marketing campaign. SaaS and Ecommerce businesses spend their most of their budgets to stay ahead of their competitors in the race for acquiring new customers. But what is the return generated by every unit invested in a marketing program? This dilemma is one reason why …

Continue reading

What Is Churn Rate And Revenue Churn And How To Calculate It

Every SaaS and E-commerce business has several indicators that can quickly tell how well the business is performing. Some of these indicators that you might have come across are called Churn Rate and Revenue Churn. Below I’ll explain what Churn Rate and Revenue Churn for SaaS and E-commerce is, how it can impact businesses and …

Continue reading